Answer01:
- Choose your location wisely.
- Promote your product/brand through social media marketing.
- Hire well and trained employees.
- Customer’s satisfaction.
Answer02: Yes, they do face the same challenges as RBW has faced. But in Pakistan they try to be more superior with their product. As there are many competitors and have a strong challenge in the market. In Pakistan people over here go for the taste and quality.
Answer03: As a consumer, I will value the quality and taste more rather than quantity, if the quality is good then sometimes quantity does not matter.
Answer04: They were totally focused on the fame of their brand. And forget to look up on other factors.
Answe05: RBW’s management believed that strong brand equity was the key to achieving their aggressive goals. They believed that their concept was so strong that it would shake up the fast-food industry and would eventually challenge the major players, even McDonalds. In support of their brand strategy, management appointed a design agency to give their business a professional look. As part of this, RBW initially used ‘real food, not junk food’ in their communications and in-store merchandising. Their stated objective was to ‘communicate with customers in a quirky, fun and engaging way’. Later on, after a period of disappointing trading, RBW hired another PR/advertising agency to strategically review their brand vision. RBW’s brand ambitions were given a substantial boost when they were featured on a UK TV reality show that profiled new business ventures. They ended up having two full episodes dedicated to them; the first showing the launch phase and the second as a follow up story. Obviously, this media attention generated a high level of brand awareness.
Answer06: Starting up a new business is a major task, do a proper brainstorming or research, what’s going on in current market, and try to come up with new ideas to win your audience. Also hire a well-trained employee.
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